Tuesday, August 23, 2011

Layout: keeping visitors on our page

Pretty Thin
http://www.prettythin.com/thinsposet2.htm

Our web feature will require a creative but easily navigated layout in order to hold the attention of our target audience. I particularly like the funky yet simple layout of the anti-discrimination activist wordpress site ‘The Anti-Bogan’.The site uses an instantly recognisable red and white font on a black background. We should follow this example; consistency is key. The web feature should also include a section encouraging users to research the issue further and should supply a wide range of links to other sites on topics of anorexia, online communities, censorship in Australia etc. In terms of our social media strategy, it is important to include a 'Share this' section with a list of options (complete with icons) such as: Facebook, Twitter, Print, Email. This encourages the sharing of information online. An important ethical decision will have to be made regarding whether or not our web feature should post/link to images and sites such as 'Pretty Thin'.

The web feature will include a profile on Sharon Hodgson, founder of the site 'WeBiteBack', which exists as a place for recovering anorexics to find support and community. Before her recovery, Sharon herself once operated a pro-ana website and so her views on the topic of censoring these sites would be very interesting to hear.


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